Brand Identity
Packaging Design
Print Collateral


Smile Formula offers affordable invisible aligners that are designed and customized by using the latest technology and teledentistry.


As the visual and brand designer, I collaborated with the founding team and developed the brand identity, brand guideline, print collateral, and packaging design. The brand identity helped the team raise $1.5 million in April 2020.


Copyright © Smile Formula

© 2020 by FUHAN LI