(CLIENT​)

Rothy's

(ROLE)
 

Digital Marketing

Website
Print Collateral

Motion Graphics

(APPROACH)
 

Rothy's is a sustainable women's fashion brand that turns recycled plastic bottles into shoes.
 

I collaborated with cross-function teams to design the sustainability site from concept to launch and created social media, email newsletter campaigns, and print collateral to increase brand exposure.

Copyright © Rothy's

© 2020 by FUHAN LI